How to Choose Promotional Cooler Bags People Will Actually Use
A cooler bag earns its spot in the boot of someone's car pretty fast. The beach, the footy, a site lunch, a kid's Saturday game — those are exactly the places a logo gets seen. But not every custom cooler bag gets that kind of regular use. Some come out every single weekend. Others end up forgotten under the sink within a month. The difference usually comes down to a handful of fairly simple choices. Start With What Goes Inside Think about what the recipient's actually going to carry, then size the bag to match. ● Drinks for one or two people. A 6-can cooler stays compact and easy to carry — Brand Aid's starts under $8 and can be ordered as a single unit. ● Lunch on site or at the office. Lunch-style coolers with a sturdy base suit tradies and office workers alike. The Trades Lunch Cooler Bag is a solid example of this. ● Picnics and family days. Larger foldable coolers, the 17-litre style especiall...